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Susan Cook is the co-founder of the Service/Quality Leadership Forum 2000 and the co-author of Turned On: Eight Vital Insights to Energize Your People, Customers and Profits. As a leading consultant to America's top companies, she helps senior executives find ways to drive the voices of their customers into their businesses, people, and systems strategies. Constantly exploring how to use customer intimacy to achieve strategic advantage, Cook offers innovative strategies to create customer-obsessed organizations. She challenges people's beliefs and helps them to understand that there is no limit to the service, quality, and innovation that self-directed teams can achieve. Her speeches and seminars feature a pragmatic approach for moving organizations from insight to action.
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