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Marketing expert George Walther is pioneering a whole new approach to increasing customer share and enhancing profitability. He shows that winning back former customers is the most cost effective way to generate new business. Demonstrating proven techniques and approaches, Walther helps people understand the "lifetime value" of customer relationships, use customer feedback to find and fix problems, convert angry customers into fervent supporters, and speed up response time and follow-up. An award winning speaker and writer, Walther's other popular books include Phone Power and Power Talking.
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