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Author of the international bestseller, Creating Killer Web Sites and Secrets of Successful Web Sites, David Siegel is arguably the world's best-known web-site designer. Chairman of Studio Verso (www.verso.com), a high-end site-design consultancy, Siegel explains how to combine the overall business strategy with well models of consumer behavior to achieve customer-centered web sites. An advisor to the consortium in charge of further developments on the Web, Siegel offers case studies that demonstrate the economic value of strategic web-site design, and discusses such evolving stories as the future of the Web, e-commerce, brand building, and more.
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