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Al Masocco
For decades, Al Masocco's marketing execution and coordination, along with his promotional release stunts, have been met with critical acclaim. Mr. Masocco's long career in the music business has been recognized by numerous awards and honors from MTV, Much Music, American Music Awards, a featured article, "Celebrating The People Behind The Winning Brands", in AAs June of 2000 issue, and the coveted Advertising Age "MARKETING 100" Award.

Mr. Masocco's 28 plus years in the music/marketing world at CBS/Sony Music have given him a unique opportunity and the rare creative experience of working on strategies for artists such as The Rolling Stones, The Clash, Jeff Beck, Pink Floyd, Stevie Ray Vaughan, Paul McCartney, Michael Jackson, Tammy Wynette, Bruce Springsteen, Korn, Ottmar Liebert, Oasis and festival and tour compilations.

Over the last five years with The Firm, Mr. Masocco has been given the opportunity to explore and broaden his marketing and promotional playing field through working on development strategies for Enrique Iglesias, Limp Bizkit, Dixie Chicks, Michelle Branch, Linkin Park, Jennifer Lopez, Audioslave, Puddle of Mudd, Kelly Clarkson, Snoop Dogg, Dean Martin and The Doors estates, etc.

2000: Mr. Masocco formulated and executed the ground-breaking "The Backstreet Boys Around The World" promotion. This promotion traveled through six continents in less than 100 hours, launching the band's new release,"Black & Blue" throughout the world.

2001: Mr. Masocco was involved with The Limp Bizkit "Rollin" music video, filmed on the observation deck at the World Trade Center, which won the 2001 MTV VMA "Best Video Award".

2002: Mr. Masocco was instrumental in setting up and executing the first "LIVE" Theater Broadcast of KORN from The Hammerstein Ballroom in NYC, directly into 40 plus UA Theaters nationally. This promotion has now been replicated by other "Rockers" including David Bowie, Bon Jovi and the Dixie Chicks in launching their latest releases.

2004: Mr. Masocco organized a War-Zone promotion with the U.S. Armed Forces.: "Pretty much everything about the concert - from the head-banging guys to the screaming girls begging to be lifted onstage - resembled a routine Puddle of Mudd show. Except that the stage was four flatbeds pushed together, and the venue was a soccer stadium in Tikrit , Iraq . On September 12, in front of 3,500 U.S. troops, the band played in the ruins of what was once a symbol of Saddam Hussein's dictatorial rule." ( 2005: Mr. Masocco organized a joint promotion between Cuba and the U.S. Governments, arranging for Audioslave to perform an open air concert at the La Tribuna in Havana in front of an estimated crowd of 70,000 people, hosted by Fidel Castro. The joint venture is the first sanctioned event by Cuba and the U.S. since the fall of Havana in 1959.

Location: Los Angeles, CA

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