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Roger Axtell is a leading expert on international marketing and one of America's most entertaining and informative speakers. During his 30-year career with Parker Pen, he directed marketing operations in Europe, Africa, Latin America, and around the world. Today, over 80% of Parker's business is done outside the United States. Roger Axtell is also the author of such popular books as Do's & Taboos Around the World: A Guide to International Behavior; Do's & Taboos of International Trade: A Small Business Primer; Do's & Taboos of Hosting International Visitors; Do's & Taboos of Preparing for Your Trip Abroad; Gestures: Do's & Taboos of Body Language Around the World ; and LINGO: The Do's & Taboos of Using American/English Abroad . With a delightful sense of humor, Roger Axtell helps audiences understand the complex and humorous sides to living, travelling, and doing business across borders.
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