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Marian Salzman is a seasoned advertising executive and one of the world’s leading trendspotters. Salzman engages organizations in the creation of fresh ideas and strategies based on consumer and marketing insights. The Chief Strategy Officer at Euro RSCG Worldwide, Salzman is the author of the new bestseller Buzz: Harness the Power of Influence and Create Demand in which Salzman does not just talk theory; she demonstrates how marketing buzz works.
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