Maddy Kent Dytchwald

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Maddy Kent Dychtwald is a nationally-recognized public speaker, author, marketing executive and entrepreneur. One of the nation's leading authorities on the mature market, for the past ten years she has analyzed and forecasted consumer and marketing trends related to baby boomers and the 50-plus population. In 1986, she co-founded Age Wave, Inc., the nation's premier consulting and marketing firm focused on the wants and needs of mature Americans. Ms. Dychtwald has helped Fortune 500 clients including Blue Cross/Blue Shield, McDonald's, Ortho Pharmaceutical, and the Principal Financial Group, to develop leading-edge products and marketing strategies that target middle-aged and mature market segments.

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