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Ian Morrison

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Ian Morrison is an internationally-known futurist and the author of The Second Curve: Managing the Velocity of Change. As president of Ian is an internationally known author, consultant, and speaker specializing in long-term forecasting and planning with particular emphasis on health care and societal change. He combines research and consulting skills with an incisive Scottish wit to help public and private organizations plan their longer term future. Ian has written, lectured, and consulted on a wide variety of forecasting, strategy, and health care topics for government, industry, and a variety of nonprofit agencies in North America, Europe, and Asia. Ian has worked with more than 100 Fortune 500 companies in health care, information technology, and financial services. Project sponsors also include The Robert Wood Johnson Foundation, The Commonwealth Fund, the Kaiser Family Foundation and the World Health Organization. He is a frequent commentator on the future for television, radio, and the print media.

Ian is the author of the Second Curve - Managing The Velocity of Change (Ballantine, May 1996) which recently made both the New York Times Business Bestseller and Businessweek Bestseller lists. Ian has co-authored several books and chapters, including Future Tense: The Business Realities of the Next Ten Years(William Morrow, 1994); Reforming the System: Containing Health Care Costs in an Era of Universal Coverage (Faulkner & Gray, 1992); System in Crisis: The Case for Health Care Reform (Faulkner & Gray,1991); Directing the Clinical Laboratory (Field and Wood, 1990); and Looking Ahead at American Health Care (McGraw-Hill, 1988). He also has co-authored numerous journal articles for publications such as Encyclopedia Britannica, Across the Board, The British Medical Journal, New England Journal of Medicine, and Health Affairs.

Ian was president of IFTF from 1990 to 1996 and was responsible for leading IFTF's growth and success over that period. Prior to becoming president, Ian led IFTF's part in Health Care Outlook, an ongoing forecasting service for clients in the health care industry, along with joint venture partners from Louis Harris & Associates and the Harvard School of Public Health's Department of Health Policy and Management.

Before coming to IFTF in 1985, Ian spent seven years in British Columbia, Canada, in a variety of research, teaching, and consulting positions. He holds an interdisciplinary Ph.D. in urban studies from the University of British Columbia; an M.A. in geography from the University of Edinburgh, Scotland, and a graduate degree in urban planning from the University Newcastle-upon-Tyne, England. He is a member of the Corporate Advisory Boards of Bristol-Myers Squibb and Interim HealthCare. He is also a member the Board of Directors of Interim Services, a leading temporary services company.

"Ian Morrison provides the reader of The Second Curve with astonishing information on the dramatic changes taking place in the emerging markets. Anyone seriously aiming at making a global business survive during the twenty-first century is in for tremendous challenges. There is no time to lose. Now is the time to get on with this journey, certainly into the unknown, definitely on a trip through the most dynamic phase in history." Soren Gyll, President & CEO - AB Volvo

"Unlike most business books, The Second Curve is a real eye opener. It presents both theoretical analysis and practical interpretation of the drivers of second curve trends on your future business. The future is growth and that growth is on the second curve." George Harvey, Chairman, President & CEO - Pitney Bowes, Inc.

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