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Giovanni / Giovanni Livera

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One afternoon after school, seven-year-old Giovanni said to his mother, "Mom, when I grow up, I want to be a magician." She advised, "You can't do both."

So he became a magician. Giovanni started his career with his first paid magic show at the age of 10. He convinced 26 of his friends and neighbors to each pay a dime to watch him perform. And that's when he learned Anything's Possible! Ever since, Giovanni has been making his living at entertaining, inspiring and training audiences.

Whether it's a banquet show to just astound or his Be Amazing motivational program to educate, Giovanni's years of entertainment experience translates into a memorable event that's custom tailored for your audience.

His business acumen and ability to sell complex concepts means that his trade show sales programs and Put the Show in Your Biz presentation skills seminar create instant business growth for clients. Giovanni teaches you how to communicate information in a way that's completely unforgettable. Giovanni says, "Perception is everything. With magic, I learned how to wield and alter perception. I can show you how to adjust your customer's perception so that they prefer you over the competitor."

His professional peers acknowledge Giovanni's creativity and talent with the cherished Gold Cups Award bestowed by the International Brotherhood of Magicians for excellence in the art of close-up magic. Only four other magicians have received this recognition.

Giovanni is an entrepreneurial business expert. When he was 22, he produced an entertainment concept for The Orlando Magic NBA franchise that filled the stands with fans. His Sports Magic Team, Inc., company became the largest in-stands sports entertainment organization in the world.

Giovanni has worked with more than half of the Fortune 500 companies, entertaining, designing, and delivering custom presentations. He now serves on the board of advisors for two major companies; Campus Pipeline, an Internet company serving the college market (on the board with Michael Dell), and TissueNet, an Internet-based clearinghouse for human tissue.

Giovanni is president of Magic Marking Concepts, Inc., a publishing, training, and entertainment organization that helps companies, associations, and people entertain, market, and motivate through wonder, laughter, and inspiration.

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