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Frederick F. Reichheld

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Fred Reichheld is a Director of Bain & Company and leads its Loyalty Practice. His pioneering work in the area of customer, employee and investor retention has quantified the link between value, loyalty, and profits. This work forms the conceptual foundation for the Loyalty Practice (unique among the major consulting firms) which helps clients to achieve superior results through improvements in customer, employee, and investor loyalty.

Reichheld joined Bain in 1977 and was elected to the partnership in 1982. Founded in 1973, Bain & Company has grown to become one of the world's leading strategy consulting firms with 1600 employees located in 23 offices worldwide.

Reichheld is a frequent speaker to groups of senior executives and major business forums including the Conference Board, the American Marketing Association, and the Planning Forum. He has been quoted in Business Week, Fortune, and Marketing Management, and his recent publications include widely read articles in Harvard Business Review and the Wall Street Journal.

Reichheld graduated with Honors both from Harvard College (B.A., 1974) and Harvard Business School (M.B.A., 1978).

He is the author of The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value, published by Harvard Business School Press in March 1996.

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