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Dirk Beveridge is author of the best-selling book, Sales Management: Why the Best Are Better, and a leading management consultant and entrepreneur. He brings expertise, content, and challenge to organizations undergoing change and striving to become more customer focused. Named one of the top 20 business speakers in the country, Dirk Beveridge lectures at the Management Institute School of Business at the University of Wisconsin and has presented programs for such companies as Bridgestone Tire, Dow Jones, John Deere, Continental Grain, General Motors, and Union Oil.
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