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Dr. Charles Schewe is professor of marketing at Amherst and a principal in Lifestage Matrix Marketing, a leading-edge research firm specializing in marketing to America's aging population. Schewe has advised numerous companies on strategic planning and competitive positioning vis-a-vis Americans 50 years and older. His articles have appeared in the Journal of Marketing, the Journal of Marketing Research, Business Horizons, Marketing Management, the Journal of Consumer Marketing, and American Demographics. As a speaker, Schewe provides practical strategies and tips for designing products and services that appeal to older consumers. His concrete principles that go way beyond the basics prepare executives to capture the full potential of this growing market.
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