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Bill Bachrach

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Bill Bachrach, CSP is the creator of the Values-Based Selling™ System, The Trusted Advisor Coach™ Program , and the Values-Based Selling Academy™.

He is considered to be the industry's leading authority on helping financial professionals transition from being salespeople to being Trusted Advisors.

Bill's personal success in our business is apparent in everything he teaches. His best-selling book, Values-Based Selling™; The Art of Building High-Trust Client Relationships for Financial Professionals is one of the must-read books in our business. Since 1992 Bill has given over 500 presentations at some of the industry's most prestigious conferences including multiple appearances at The Million Dollar Round Table, The Financial Planning Association, The Canadian Association for Financial Planning, The Institute of Investment Management Consultants, as well as corporate and association conventions around the world.

Top-producers invest $15,000 to be one of 30 people in a one-year personal coaching program with Bill Bachrach.

You have read his articles in over 75 financial services publications and his column "The Trusted Advisor" appears monthly in Ticker magazine.

In 1998 Bill achieved a personal milestone by completing the Hawaii Ironman Triathlon. The 2.4 mile ocean swim, 112 mile bike ride, and 26.2 mile marathon run, held every year in the rugged volcanic terrain of the Big Island of Hawaii, is considered to be the toughest single day athletic event in the world.

His latest book, High-Trust Leadership, co-authored with the legendary Norman Levine, outlines a step-by-step method for leaders and managers to build high-trust, high-performance teams of financial professionals.

The bottom line is that it is proven that producers who implement Values-Based Selling™ make more money, take more time off, get more referrals, gather more assets, and generate more fee income.

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