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Barbara Caplan is one of the foremost authorities on the food, retail, fashion, housing, and personal care industries, and a partner in one of America's top marketing research firms. She tracks contemporary values, beliefs, and lifestyles and provides a predictable, scientific focus on the future. Caplan helps her clients understand forecast trends and their implications for marketing strategy. As an advisor to such companies as American Express, Avon, General Mills, Meredith Corporation, and Sara Lee, Caplan has spoken to a diverse array of corporate, association, and government groups. She has also published articles and essays in Marketing News and Arthur Andersen Retail Letter.
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