Arthur Hughes

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Arthur Hughes is executive vice president of one of the nation's leading database marketing companies and the author of two popular books, The Complete Database Marketer: Tapping Your Computer Base to Maximize Sales and Increase Profits and Strategic Database Marketing. He designs and maintains marketing databases for Fortune 500 companies. His experience transcends such industries as pharmaceuticals, telecommunications, banking and finance, packaged goods, computer and hardware, and hotels and resorts.

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