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Seth Godin is the founder and president of Yoyodyne Entertainment, the undisputed leader in promotions on the Internet. As a brand manager for a software firm in the 1980s, he went on to create the trivia game GUTSŪ, the most popular product in the history of the Prodigy online service. He is a successful author and businessman, and his vision for the future of marketing has made Yoyodyne the industry leader in innovative email solutions for sustaining one-to-one customer relationships.
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