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Philip Kotler is an award-winning educator, an influential corporate adviser, and a global marketing guru. He was the first recipient of the American Marketing Association's Distinguished Marketing Educator Award and is the author of the most widely used marketing book in leading business schools worldwide, Marketing Management: Analysis, Planning, Implementation and Control (9th edition). He has also authored or co-authored several other books on marketing including Principles of Marketing, Strategic Marketing for Non-Profit Organizations, The New Competition, and High Visibility. He has advised such companies as IBM, General Electric, AT&T, Honeywell, Bank of America, Merck, Shell Oil, and others in the areas of marketing strategy and planning, marketing organization, and international marketing.
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