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Arguably the most successful athlete-business executive in the world, Greg Norman and his marketing and licensing deals are modeled to this day. He remains one of the rare global figures recognizable purely by a logo—and the “shark” brand ties together his Great White Shark Enterprises, a multinational comprised of several companies and divisions involved in areas such as course design, wine-making, turf, apparel, a restaurant, yacht building, and much more.
While Norman has won 86 professional events around the world, including 20 U.S. PGA Tour titles, his crowning achievements are British Open Championships in 1986 and 1993. And while his well-documented wins on the golf course secured him a spot in the World Golf Hall of Fame, he continues to work at both his game and a business that promises to succeed long after his playing days are behind him.
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