Goodie MOb's music encompasses the social, historical and political virtues of the place they call home. Atlanta, Georgia. The Dirty South. For Black people living in America, the South is the alpha and omega, home of the first planted seeds. For Goodie MOb, it is the source of strength and creation in their music, the group weaving the traditions of funk, blues and soul into the modern movement known as hip-hop.
In Goodie MOb previous work, the nurturing Soul Food and the fervent Still Standing, Goodie manifested soulful, political, though-provoking lyrics that were deemed revolutionary in lyric and sound. They put a soundtrack to life off of Campbellton Road, their music breeding from hard times tucked away in the pocket of a town known as SWATS.
With World Party, Goodie MOb further spread their artistic wings, expanding on the group's musical vision. Every album the group releases is a reflection of the world in which the four co-exist, and World Party is by far Goodie MOb's most complete album to date. This third time out, Goodie MOb aims to widen the appeal of their expression, looking to expand the parameters of their music and presentation. While both Soul Food and Still Standing reached gold certification, Goodie MOb was often times consumed with caution, their intensity and messages often presented them as being entirely too complex for simple minds to fathom.
With this project, Goodie MOb invites everyone to the World Party, a groove with a consciousness. They make their music for every walk of life, offering a myriad of styles and sounds that everyone will find relative. The album comes forth as the ultimate mediator between different colors, genders, and religion; a place where folks can experience the joy and freedom that only good music exudes. It is cosmic and fresh. Innovative and lively. Reflective and passionate.
World Party is a global meeting of minds. At the Goodie MOb show, all nationalities, cultures and beliefs are amassed under one for the sake of having a good time. World Party manifests as the intermediary force binding us all. The album radiates with the same uncut energy that the group brings forth in live shows. Since their first House of Blues tour, opening for the Fugees and the Roots, Goodie MOb have cultivated an exhilarating live performance that reeks of raw energy and emotion. Their shows are an experience within its own, where Goodie performs with a live band and exert the call of the wild long into the night. Their presentation onstage is clearly unmatched in these monotonous times. On the album, they deliver an amalgamation of futuristic sounds and lyricisms that enliven and motivate the mind, inspiring the creativity that lies in all of us. The World Party sound is distinct from the other Goodie projects, the group showing the polish of seasoned artists who've helped open hip-hop's Southern gateway.
World Party is a riveting 13-song collection where Goodie exposes the various entities that bind. While the songs like "Rebuilding" and "All A's" further the thoughtfulness and awareness for which Goodie have always incorporated in their work, the project contains a natural balance that wasn't displayed on Soul Food and Still Standing. This time, Goodie generates feelings of passion and celebration, mediation and action. On their underground single, "Chain Swang," Goodie marshals an invigorating Deric "D-Dot" Angelettie track, speaking on the power of hip-hop's most visible staple; the signifying chain. The futuristic "What It Ain't (Ghetto Enuff)," produced by Dallas Austin, is an eclectic collaboration with multi-platinum selling label-mates TLC. The title track and first single, "World Party," is a festive and worldly proclamation that sets the entire tone of the album. "Cutty Buddy" and "Dip" are tracks that exemplify Goodie's exposure of their sprightly sides that often go unnoticed by fans. "I.C.U." and "Fie Fie Delish" are songs that encompass the groundbreaking approach to music making that is part of every Dungeon family release.
"With World Party, we are saying that it's time for all nationalities and cultures to get together and have a good time. At every show, it's not only Black people, but also white people, Asians, all types of nationalities up under one roof and come together to have a good time," Cee-lo explains. "After we got the opportunity to tour Germany last winter, it gave us a better understanding as to how we can make our music in different forms as a means of unifying separate people and methods of thinking."
There is a time and place for everything, and with World Party, it is time for Goodie MOb to show their tremendous versatility. "Goodie is evolving. You never know what we are going to come with. People can say what they want, but with this album, we do all the things that people said we never did. We give you party grooves, we bust over hip-hop beats," Khujo says. "On our albums, it's always been a variety of every type of music and situations. What's wrong with us evolving even further?"
Big Gipp, Cee-lo and T-Mo make an impressive, production debut on this album, along with production from Organized Noize, Memphis heavyweights Rhondell, Peach and Dave. Goodie MOb completely reshapes the sound and feel of their work. The rhymes are livelier, the themes are universal, and the sounds produce acoustic intoxication.
And like the sounds and images they bring forth, the members of Goodie MOb also reinvent themselves once more. Like the Maroon tribal leader from whence he gains his name. Khujo symbolizes change. He naturally represents the element of wind as his rhymes brew like the calm before a Georgia thunderstorm. When his rolling baritone imparts on tracks, Khujo blows hard and engulfs all within his range. Big Gipp represents the earth, the foundation. His rhymes flow freely about like his hair, his knowledge and experience in the game seething through the lyrics he pens. Cee-lo's words and style take various forms, eliciting response like different forms of water. Cee-lo, Carlito Green, Sugar Baby Lo. All separate entities of that complete the man. T-Mo exhibits the raw, untamable energy and emotion of the element of fire, his voice electrifying and rhymes enthralling.
Goodie MOb has always backed their music with their way of living, having been servicemen throughout their community working with numerous charity and civic organizations, including the Office of Mayor Bill Campbell. The group is firm champions of walking life how it's talked, getting it how it's lived. In the time that lapsed between Goodie releases, the group has kept a busy schedule. Both Cee-lo and Gipp have collaborated on countless tracks with different artists. The group first toured with OutKast for the first time, performing in Coca-Cola's "If You Don't Know, You Don't Go," promotional tour of Germany. They also made a cameo appearance as the not-so-Goodie MOb in the Mystery Men film with Ben Stiller and Jeneane Garafalo. With the release of World Party, Goodie MOb solidifies their standing, making the cipher complete.