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Industry News
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Shades of Blue
July 1966 saw the release of the follow-up single, "Lonely Summer", (Impact-1014). Coming once again from the pen of Edwin Starr,. the song showcased a divine blend of satin-smooth soul and up-tempo pop. Sadly, the record was hampered commercially by its ill-timed, "late summer" appearance on the airwaves. Still, "Lonely Summer" caught on long enough to reach #25 in Detroit, and #72 nationally. Hot on the heels of "Lonely Summer" came the release of the third single, "Happiness"(Impact-1015). Both WKNR and WXYZ in Detroit jumped on the disc instantly, with the song appearing on both surveys for the first time on September 5, 1966. By all accounts, the record had the ingredients to make it a quick smash. Unfortunately, "Happiness" fell short of expectations, stalling at #21 regionally and #78 in Billboard. On September 17, 1966, the LP, "Happiness Is The Shades Of Blue", (1mpact-lO1) hit the record store shelves. The album included the groups three previous singles, along with a wonderful group-written ballad called, "The Night". A September 1966 Billboard album review described the eleven-track offering as, "A well-performed, sure-fire winner". In 1967, two final Shades Of Blue singles, "How Do You Save A Dying Love" (Impact-1026) and "Penny Arcade" (Impact-1028) were issued. Tthe Shades Of Blue created a sound and style that remains as timeless today as it was thirty years ago. Each song evoked a sublime sense of "Happiness" and honesty that only The Shades themselves were capable of delivering. But then again, "Happiness" is what The Shades Of Blue are all about. | ||||||||