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Joe Diffie

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In an era when only a few years of commercial success have come to be considered a major achievement, Joe Diffie, with the release of his eighth and newest album, In Another World, is indeed living in a rarefied world that's earned and experienced by only a handful of country music's truly great artists. Since his debut single, 1990's No.1 smash, "Home," announced the arrival of a formidable new star in the country firmament, Joe has filled the ensuing decade with an amazing 13 Top Ten charts hits, five of which went all the way to No.1.

So what does one do for an encore to a gold and platinum track record like that? One listen to Joe's maiden voyage on Sony/Nashville's Monument Records, In Another World, not only gives more than ample answer to that question, but also marks with crystalline clarity the difference between a bright-but-fleeting star and an enduring, lifetime talent.

In the last ten-years-plus, Joe has shown a master's hand at everything from heart-tugging, classic ballads to sidesplitting and seriously rocking, country cookers. And the same could be said of his latest offering, with the notable qualifier that never before has Joe assembled a more complete, compelling collection of all his many gifts into one album than he does now… In Another World.

Not that such an achievement came lightly.

Ever since Joe's smash-laden Greatest Hits summarized and solidified his place in the pantheon of country greats, and ushered him into the new millennium. He and his well-established production team-hit-makers Don Cook and Lonnie Wilson-have been hard at work putting together In Another World, an album that not only stands as Joe's most fully realized work to date, but could be called, without the slightest exaggeration, "definitive Diffie."

From the haunting, unforgettable title track, which indeed evokes an almost otherworldly image of a love long lost, to the tongue-in-cheek of "My Give A Damn's Busted," Joe takes the listener on as impactive a 12-song ride as they are likely to encounter, this year or any.

"We took the better part of two years to find the twelve absolute best songs that were out there to be found," Joe explains, "and we really got each other psyched up. By the time we started the recording, we knew we were good and ready to go in and-shall we say-kick some serious butt!"

And though in characteristically humble fashion, Joe admits that the title In Another World could also be seen as reflective of the power and magic of music, especially in the troubled times of today's world, to carry us all to a place where peace, hope, harmony and laughter still reign.

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